---
title: Strategy
---

## Kapital Bank

## Founded 1874

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[![](https://kapital.bank/file/pages/22/retail.png?signature=b059eb796c60c0f84d31c1c33d94b48f4b65d285fadba0af39db1c168fb7370b)](https://kapital.bank/en/solutions/retail-banking)

### Retail Banking

[![](https://kapital.bank/file/pages/21/corporate.png?signature=5c99aa9b7188b4c1d815ee141e952c124b519cfd6de6d998f12344a602aa46d0)](https://kapital.bank/en/solutions/corporate-banking)

### Corporate banking

[![](https://kapital.bank/file/pages/20/private-2-1.png?signature=53f81b0c84c48ae9472196a4d50589aa114d326d39c1e761a93e8d40b4b4ebb1)](https://kapital.bank/en/solutions/private-banking)

### Private Banking

### [Who we are](https://kapital.bank/en/who-we-are)

- [About](https://kapital.bank/en/who-we-are/about)
- [ESG Approach](https://kapital.bank/en/who-we-are/esg-approach)
- [Our History](https://kapital.bank/en/who-we-are/our-history)
- Corporate governance

- [Values](https://kapital.bank/en/who-we-are/about/our-values)
- [Strategy](https://kapital.bank/en/who-we-are/about/our-strategy)
- [Ratings](https://kapital.bank/en/who-we-are/about/our-ratings)
- [Reports](https://kapital.bank/en/who-we-are/about/our-reports)
- [Bonds](https://kapital.bank/en/who-we-are/about/our-bonds-2)
- [Shares](https://kapital.bank/en/who-we-are/about/our-shares)
- [Corporate details](https://kapital.bank/en/who-we-are/about/corporate-details)
- [Shareholders’ Meeting](https://kapital.bank/en/who-we-are/about/shareholders-meeting)
- [Correspondent Accounts](https://kapital.bank/en/who-we-are/about/correspondent-accounts)

- [Environmental](https://kapital.bank/en/who-we-are/esg-approach/environmental)
- [Social](https://kapital.bank/en/who-we-are/esg-approach/social)
- [Governance](https://kapital.bank/en/who-we-are/managment/our-leaders)
- [ESG reporting center](https://kapital.bank/en/who-we-are/esg-approach/esg-reporting-center)

- [Our Leaders](https://kapital.bank/en/who-we-are/managment/our-leaders)
- [Committees, Commissions and Groups](https://kapital.bank/en/who-we-are/managment/committees-commissions-groups)
- [Compliance](https://kapital.bank/en/who-we-are/managment/compliance)
- [Risk Management](https://kapital.bank/en/who-we-are/managment/risk-management)

- Solutions Back to main menu Solutions
  - [Retail Banking](https://kapital.bank/en/solutions/retail-banking)
  - [Corporate banking](https://kapital.bank/en/solutions/corporate-banking)
  - [Private Banking](https://kapital.bank/en/solutions/private-banking)
- Who we are Back to main menu [Who we are](https://kapital.bank/en/who-we-are)
  - About Back to About [About](https://kapital.bank/en/who-we-are/about)
    - [Values](https://kapital.bank/en/who-we-are/about/our-values)
    - [Strategy](https://kapital.bank/en/who-we-are/about/our-strategy)
    - [Ratings](https://kapital.bank/en/who-we-are/about/our-ratings)
    - [Reports](https://kapital.bank/en/who-we-are/about/our-reports)
    - [Bonds](https://kapital.bank/en/who-we-are/about/our-bonds-2)
    - [Shares](https://kapital.bank/en/who-we-are/about/our-shares)
    - [Corporate details](https://kapital.bank/en/who-we-are/about/corporate-details)
    - [Shareholders’ Meeting](https://kapital.bank/en/who-we-are/about/shareholders-meeting)
    - [Correspondent Accounts](https://kapital.bank/en/who-we-are/about/correspondent-accounts)
  - ESG Approach Back to ESG Approach [ESG Approach](https://kapital.bank/en/who-we-are/esg-approach)
    - [Environmental](https://kapital.bank/en/who-we-are/esg-approach/environmental)
    - [Social](https://kapital.bank/en/who-we-are/esg-approach/social)
    - [Governance](https://kapital.bank/en/who-we-are/managment/our-leaders)
    - [ESG reporting center](https://kapital.bank/en/who-we-are/esg-approach/esg-reporting-center)
  - [Our History](https://kapital.bank/en/who-we-are/our-history)
  - Corporate governance Back to Corporate governance Corporate governance
    - [Our Leaders](https://kapital.bank/en/who-we-are/managment/our-leaders)
    - [Committees, Commissions and Groups](https://kapital.bank/en/who-we-are/managment/committees-commissions-groups)
    - [Compliance](https://kapital.bank/en/who-we-are/managment/compliance)
    - [Risk Management](https://kapital.bank/en/who-we-are/managment/risk-management)
- [Career](https://kapital.bank/en/career)
- [News](https://kapital.bank/en/news)

[AZ](https://kapital.bank/az/biz-kimik/haqqimizda/strategiyamiz) [EN](https://kapital.bank/en/who-we-are/about/our-strategy)

![](https://kapital.bank/file/pages/43/hero-1.png?signature=0e613acf47244937e509d47cf6da03dffd4391caddf594ade9abbdc375b3188c)

# Our strategy

Our Roadmap to Success

## Becoming the first choice of our customers, supporting a sustainable future and integrating leading global trends are at the core of our strategy.

## Strategic goals

- #### Promoting a customer-centric approach and a strong product culture
- #### Ensuring the high performance of our mobile applications
- #### Maintaining our leadership in retail banking while expanding reputation and market share
- #### Establishing a profitable business model in the micro segment through sustainable practices
- #### Expanding the business footprint within the small and medium enterprise (SME) customer segment
- #### Ensuring seamless integration of financial services with non-financial products within the financial ecosystem
- #### Advancing data-driven decision-making to generate added value for both customers and the bank
- #### Attracting and developing top talent to build a high-performing leadership pipeline
- #### Maintaining a strong level of organizational health to support long-term growth

![](https://kapital.bank/file/pages/43/image.png?signature=3408572e4fabbba821ee47a8543d726ce8709fc2bab9b24115a54cfcc18eee5e)

## Customer satisfaction strategy

## Customer satisfaction strategy

Follow the  [link](https://www.kapitalbank.az/files/about/main/Mushteri-memnuniyyeti-strategiyamiz.pdf) to learn about our customer satisfaction strategy.

##

Updated: 05.03.2025

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