Our strategy

Our Roadmap to Success

Becoming the first choice of our customers, supporting a sustainable future and integrating leading global trends are at the core of our strategy.

Promoting a customer-centric approach and a strong product culture
Ensuring the high performance of our mobile applications
Maintaining our leadership in retail banking while expanding reputation and market share
Establishing a profitable business model in the micro segment through sustainable practices
Expanding the business footprint within the small and medium enterprise (SME) customer segment
Ensuring seamless integration of financial services with non-financial products within the financial ecosystem
Advancing data-driven decision-making to generate added value for both customers and the bank
Attracting and developing top talent to build a high-performing leadership pipeline
Maintaining a strong level of organizational health to support long-term growth